Since the early days of LA’s Chinatown, the Golden Dragon Parade has remained the main event of New Year celebrations. One 1927 article recalls:
"The great, green Chinese dragon which has been hibernating somewhere in the mysterious precincts of Chinatown, has awakened from his year of slumber… in preparation for his single public appearance on Saturday at 10:30 a.m., when the [Chinese] new year reaches its climax in a parade through the streets of Chinatown… To any evil spirits that chance to be lurking in the vicinity of Chinatown let it be said that the mystic fire-eating, snorting monster will stalk the streets Saturday morning bent on the destruction of all their number who come within his path.”
Now, more than 90 years later, the sights and sounds of the annual Golden Dragon Parade remain the same--Chinese New Year rituals of community, revelry, good will, and celebration fill the streets of Los Angeles’ Chinatown.
Initially reading “HOLLYWOODLAND” and emblazoned brightly above the City of Angels, the Hollywood Sign is one of LA’s most recognizable landmarks, and possibly the most famous advertisement in the world. Today, the sign is as synonymous with the television and film industry as Hollywood itself. But these towering letters among the Hollywood Hills, which only recently celebrated their 95th birthday, originated simply as an advertisement for a new housing community known as “Hollywoodland.”