Initially reading “HOLLYWOODLAND” and emblazoned brightly above the City of Angels, the Hollywood Sign is one of LA’s most recognizable landmarks, and possibly the most famous advertisement in the world. Today, the sign is as synonymous with the television and film industry as Hollywood itself. But these towering letters among the Hollywood Hills, which only recently celebrated their 95th birthday, originated simply as an advertisement for a new housing community known as “Hollywoodland.”
One avid collector of Disneyland memorabilia, Robert Kraft, has amassed an impressive range of artifacts that span the 60+ years since the park first opened its gates in Anaheim, CA. Before all the items hit the auction block, he’s giving them a proper send-off with a pop-up exhibit that is free and open to the public.